Amazon launches online travel service

amazonThe Amazon site sells everything from toilet paper to toys .

Now, Amazon is expanding its travel service online, dubbed Amazon Destinations, the latest effort by the e-commerce site to bolster its service offerings.

The travel service offers deals on hotels and getaways in three metro areas, Los Angeles, New York and Seattle, and their surrounding regions.

Amazon has offered travel deals since 2012 but those were mainly flash deals with discounted rates. Now, hotels can offer rooms at published rates as well as deal packages and discounts. Some examples of hotels included are Suncadia Resort near Seattle, which has a golf course and hiking trails, or Two Bunch Palms, a hot springs spa resort in Los Angeles.

The travel service is part of Amazon’s local site which offers discounts on restaurants, entertainment, travel and other offerings from local businesses.

The Seattle company is seeking to balance investments in new areas with turning a profit. Amazon.com Inc. reports first-quarter results on Thursday.

Shares rose $4.89 to $394.40 in afternoon trading.

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