V Celluloid, a branch of UV Distributors is in talks with the makers of #RC12 to grab the distribution rights of entire Telugu states.
Producer Danayya is quoting Rs. 75 crore and V Celluloid is willing to pay Rs. 70 crore.
So the deal is likely to close anywhere between Rs. 70 to Rs. 75 crore, which is humongous by any yardstick.
The film is one of the most anticipated ones in the trade as superstar Ram Charan teamed up with mass masala specialist Boyapati Srinu for the first time.
But the latest update is that UV Creations has owned the rights of this film at around 74 crores on the basis of a non-returnable agreement. Reports are coming that Ram Charan has advised not to sell the film at immense prices and also UV creations want to make sure that they will bet a reasonable amount than shedding huge amounts in the rat race.
As per trade estimates, the film’s pre-release business is likely to touch 90 crores if it is going at this speed. And then, the movie has to become a super hit to recover this bet on it. Directed by Boyapati Sreenu, #RC12 is likely to hit cinemas on the eve of Sankranthi 2019.